Atos ו- N3XT Sports משתפות פעולה להאצת טרנספורמציה וצמיחה דיגיטלית בספורט בערב הסעודית
צילום Atos
ריאד, ערב הסעודית,
11 בדצמבר 2025, GLOBE NEWSWIRE:
Atos, מובילה
עולמית בטרנספורמציה דיגיטלית מאובטחת ומונעת בינה מלאכותית, וסוכנות הספורט
המיוחדת N3XT Sports, חתמו על שותפות אסטרטגית לשיתוף פעולה בסדרת פרויקטים של
טרנספורמציה דיגיטלית, נתונים וטכנולוגיה ברמה ראשונה בשוק הספורט המתפתח של ערב
הסעודית. השותפות, שהוכרזה בכנס הכדורגל העולמי ריאד 2025, תשלב את המומחיות של
הסוכנות כדי לספק פתרונות ניתנים להרחבה ולהתאים ללקוחות לנכסי ספורט ולמארגני
אירועים מרכזיים ברחבי הממלכה.
Atos
and N3XT Sports Partner to Accelerate Sports Digital Transformation and Growth
in Saudi Arabia
Riyadh, Saudi Arabia, December 11th, 2025, GLOBE NEWSWIRE:
Atos, a global leader in secure, AI-driven digital
transformation and specialized sports agency N3XT Sports have signed a
strategic partnership to collaborate on a series of first-class digital
transformation, data, and technology development projects in Saudi Arabia’s
burgeoning sports market. The partnership, announced at the World Football
Summit Riyadh 2025, will combine agency expertise to provide scalable,
customer-fit solutions to sports properties and major events organizers
throughout the Kingdom.
The collaboration will include end-to-end data and
digital transformation, smart-venue operational and technology integration,
strategic commercial and innovation delivery, and customized
digital-infrastructure development to serve fan, athlete and stakeholder
engagement. The collaboration will also provide hands-on organizational and
operational support across the growing number of major international events
hosted in the Kingdom.
Within its sporting operations, Atos Major Events,
Atos recently became CONMEBOL’s Official Innovation Partner, which will focus
on South American football’s domestic-club competitions. The company also
provides first-class technology services and operations to major sporting
events, including most recently UEFA Euro 2024 and the Paris 2024 Olympic &
Paralympic Games.
N3XT Sports, a multi-service agency with
headquarters in Valencia, Spain and Riyadh, Saudi Arabia, works with a wide
range of sports properties based in Europe and the Middle East. They include
digital and data projects with Saudi Arabia’s Ministry of Sport (MOS), the
International Basketball Federation (FIBA), the Union Cycliste Internationale
(UCI), United World Wrestling (UWW) and the Professional Footballers’
Association (PFA).
The partnership in Saudi Arabia will draw on
extensive global technology partnerships and connect teams working in N3XT
Sports’ dedicated Riyadh office and Atos’ Middle East operations.
Hisham Shehabi, OLY, N3XT Sports COO & Head
of MENA, said: “This is a hugely exciting
opportunity for both companies to align expertise and serve the growth of the
Saudi sports market. Our digital transformation and project management teams
have been collaborating closely with our clients and partners in Saudi Arabia
for many years and work firsthand with the decision-makers driving the
Kingdom’s thriving sports ecosystem forwards. We are excited to collaborate
alongside the Atos family to design and deliver forward-looking digital and
technological frameworks which will serve the growth of Saudi’s sports
infrastructure. We are bidding to transform the Kingdom’s athlete and
high-performance ecosystems, provide highly connected and optimized clubs,
federations, and events, while also implementing improved audience engagement
and commercial strategies built on modern fan experiences.”
Marc Veelenturf, Atos head for Middle East and
Türkiye, commented: “Through our partnership with N3XT
Sports, Atos is focused on delivering advanced technology and intelligent
solutions that enrich the experience for fans, athletes, and organisers alike,
while contributing to the continued development of sports across Saudi Arabia.”
Nacho Moros, Head of Atos Major Events, said:
“Our partnership with N3XT Sports will help accelerate the digital
transformation and commercial growth of Saudi Arabia’s sports market. With more
than 30 years serving the digital transformation of the sports industry, Atos
will bring a wealth of experience having led on the operational delivery of
multiple major international events, while drawing on the agency’s
international footprint and intimate knowledge of the Middle East market. This
collaboration marks a unique milestone and will seed new ground for the growth
of Saudi Arabian sport at all levels. By helping to bring new levels of fan and
stakeholder engagement across the region’s sporting ecosystem, working
alongside N3XT Sports in Riyadh, our shared knowledge and expertise within
sport’s digital transformation presents a unique opportunity to drive Saudi
Arabia’s professional sports, grassroots participation, and fandom to new
heights.”
Signing
ceremony and formal handshake, Nacho Moros (Head of Atos Major Events) and
Hisham Shehabi (COO N3xt Sports).
ABOUT N3XT Sports
N3XT Sports is a specialized agency in the sports
industry that works with its clients on strategy development, operational
support, and end-to-end data and digital transformation. The team has
delivered hundreds of projects to date in various geographies, contributing to
several topics related to sports commercialization, digitalization,
development, investments, sports formats, performance, and beyond.
About Atos Group
Atos Group is a global leader in digital
transformation with c. 67,000 employees and annual revenue of c. €10 billion,
operating in 61 countries under two brands — Atos for services and Eviden for
products. European number one in cybersecurity, cloud and high performance
computing, Atos Group is committed to a secure and decarbonized future and
provides tailored AI-powered, end-to-end solutions for all industries. Atos
Group is the brand under which Atos SE (Societas Europaea) operates. Atos SE is
listed on Euronext Paris.
The purpose of Atos Group is to help design the future of the
information space. Its expertise and services support the development of
knowledge, education and research in a multicultural approach and contribute to
the development of scientific and technological excellence. Across the world,
the Group enables its customers and employees, and members of societies at
large to live, work and develop sustainably, in a safe and secure information
space.
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