קמפיין מותג חדש
ומשמעותי שפותח יחד עם No Notes Productions של קולין ג'וסט, לועג לטכנולוגיה
גרועה ומקדם את העובדים שסובלים ממנה
סן
חוזה, קליפורניה, 10 בדצמבר 2025 (GLOBE NEWSWIRE)
בשם עובדים בכל
מקום, זום הכריזה על השקת קמפיין מותג גדול שפותח בשיתוף פעולה עם No
Notes Productions של קולין ג'וסט, שמציג סאטירה על טכנולוגיה שכולם שונאים ומעורר
השראה במשתמשים לעמוד על מה שהם באמת רוצים. בהשתתפות בואן יאנג, מהקומיקאים
הבולטים ב-SNL,
הקמפיין Zoom Ahead יעלה
לאוויר ב-31 בדצמבר במהלך פלייאוף פוטבול המכללות של ארצות הברית, כאחת הפרסומות
המובילות, עם I Use
Zoom! אשר נוגע באמת אוניברסלית - אנשים פשוט רוצים טכנולוגיה
שעובדת בשבילם. הקמפיין ימשיך עם הופעות נוספות בפרופיל גבוה, כולל במופע המקדים
שלפני ה-Super Bowl ב-8 בפברואר, וייתמך בידי פעילויות דיגיטליות,
חברתיות וחווייתיות לאורך כל תקופת האביב של 2026.
Zoom Leads A Workplace Revolution
Major new brand campaign developed with Colin
Jost’s No Notes Productions lampoons bad tech and champions the employees who
suffer for it
SAN JOSE, Calif.,
Dec. 10, 2025 (GLOBE NEWSWIRE)
Today,
on behalf of employees everywhere, Zoom announced the launch of a major brand
campaign developed with Colin Jost’s No Notes Productions lampooning the
technology everybody hates and inspiring users to stand up for what they really
want. Starring SNL standout Bowen Yang, the “Zoom Ahead” campaign will debut on
December 31 during the U.S. College Football Playoffs with the hero spot, I
Use Zoom!, which taps into a universal truth — people just want technology
that works for them. The campaign will continue with additional high-profile
placements, including a Super Bowl pre-show placement on February 8, and will
be supported by digital, social, and experiential activations throughout Spring
2026.
The campaign amplifies what users have made clear:
Zoom’s AI-first platform beats the alternatives. Q3 FY26 NPS data tells the
story: 22,000+ responses with an industry-leading score of 58, and over 70%
praising simplicity, 40% citing reliability, and 100% of direct comparisons
choosing Zoom Workplace over other tools. This momentum echoes industry
recognition, as well: Zoom was recently named a Customers’ Choice in the
Gartner® Peer Insights™ “Voice of the Customer” report and is
one of only two companies positioned in both the UCaaS and CCaaS Magic
Quadrants.
“I Use Zoom! resonates with audiences
because it humorously delivers a truth familiar to everyone: don’t give us bad
tools when Zoom makes work easier,” said Kimberly Storin, Chief
Marketing Officer at Zoom. “The ‘Zoom Ahead’ campaign marks the first time
we’re officially using ‘Zoom’ as a verb in our advertising. To ‘Zoom’ is
already in the popular vernacular and signifies that the platform has become
synonymous with getting things done.”
“Of all the virtual meeting options, Zoom
definitely has the best brand name. I’ve never said, ‘Let’s do a Teams!’”
said Colin Jost, founder of No Notes.
Directed by SNL’s Mike Diva, the spot blends the
rebellion of Apple’s 1984 ad and the empowerment of Dead Poets Society into
a dramatic uprising against clunky, overengineered tools. While satirizing the
corporate monoliths that dictate which tech employees will use, it also
celebrates the everyday employee finally standing up for their platform of
choice.
“Zoom is no longer just a meetings app; it’s a
complete, AI-first workplace platform built for people, not for complexity,”
continued Storin. “The evolution of the Zoom platform has been dramatic — we’re
leading the next generation of powerful, safe, and secure collaboration tools
that are transforming business — and that’s a message people need to hear.”
The Zoom portfolio includes communication
(Meetings, Team Chat, Phone), collaboration (Docs, Whiteboard, Tasks),
productivity (Calendar, Mail), customer experience (Contact Center), sales
& marketing (Webinars, Events, Revenue Accelerator), and AI Companion — all
of which are designed to support how people actually work today.
To explore the “Zoom Ahead” campaign, visit www.zoom.com/resources/zoomahead.
About Zoom
Zoom (NASDAQ:ZM) provides the AI-first, open work
platform built for human connection and purposefully designed to move
conversations to completion. From entrepreneurs to global enterprises,
customers choose Zoom to seamlessly collaborate, communicate, and drive
outcomes across meetings, chat, phone, contact center, events, and more — all
with the built-in assistance of Zoom AI Companion. Founded in 2011, Zoom is
headquartered in San Jose, CA. For more information, visit zoom.com.
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