קבוצת Apparel וסטיב מאדן הובילו יוזמת אחריות חברתית תאגידית ברחבי מדינות המפרץ עם ארגונים לא ממשלתיים מובילים לתמיכה בילדים מוגבלים
קבוצת Apparel וסטיב מאדן הובילו יוזמת אחריות חברתית תאגידית
ברחבי מדינות המפרץ עם ארגונים לא ממשלתיים מובילים לתמיכה בילדים מוגבלים
צילום The Apparel Group.
דובאי, איחוד האמירויות הערביות, 27 במרץ
2026 (GLOBE NEWSWIRE) –
במהלך הרמדאן,
ובתקופה שבה חמלה ואחדות חשובות מתמיד, קבוצת Apparelאיחדה ארגונים לא ממשלתיים מובילים ברחבי האזור
לשיתוף פעולה המוקדש לתמיכה בילדים מוגבלים. היוזמה, שגייסה את הפלטפורמה שלה לצד
שותפים מהימנים, כולל קרן אל ג'לילה באיחוד האמירויות הערביות, אגודת הצדקה
לתסמונת דאון בערב הסעודית, ארגון הצדקה של קטאר, משרד הפיתוח החברתי בבחריין,
וועדת זכאח של מוטרה בעומאן, שיקפה מחויבות קולקטיבית לנתינה משמעותית, חיזוק
קהילות והרחבת תמיכה לילדים ולמשפחות ברחבי האזור.
Apparel Group x Steve Madden Lead a GCC-Wide CSR Initiative with Leading
NGOs to Support Children of Determination
משרד הפיתוח החברתי מביע את תודתו הכנה והערכתו לקבוצת Apparel, המיוצגת על ידי סלמה סטיב מאדן, על תרומתה הנדיבה ותמיכתה באנשים עם מוגבלויות בממלכת בחריין כחלק מיוזמת הקהילה האצילית שלה. אנו מאחלים להם הצלחה בהמשך. מחמוד עבדולואהד טורקי מטרוק, עוזר תת-שר לרווחה חברתית ושיקום, 16 במרץ 2026. צילום Apparel Group
During Ramadan, and at a time when compassion and
unity matter more than ever, Apparel Group brought together leading NGOs across
the region for a collaboration dedicated to supporting children of
determination. Mobilising its platform alongside trusted partners including Al
Jalila Foundation in the UAE, Down Syndrome Charitable Association in Saudi
Arabia, Qatar Charity, the Ministry of Social Development in Bahrain, and the
Committee of Zakah of Muttrah in Oman, the initiative reflected a collective commitment
to meaningful giving, strengthening communities and extending support to
children and families across the region.
Apparel Group drove the initiative through its
brand Steve Madden’s Ramadan campaign, “Bold Style. Bigger Impact.”, using
retail as a platform to deliver meaningful social impact. Through the campaign,
more than 5,000 pairs of adaptive shoes designed to support the comfort and
mobility of children of determination were donated across the GCC, helping
bring confidence, dignity, and greater mobility to children and their families.
Steve Madden’s Ramadan 2026 campaign, “Bold Style.
Bigger Impact.”, reflected the brand’s continued focus on purpose-led
initiatives. Through this campaign, the brand connected its collection to a
wider social mission, supporting children of determination while reinforcing
its commitment to inclusivity and meaningful community engagement.
Focusing on adaptive footwear designed for
children, the initiative addressed a meaningful need while bringing attention
to the importance of accessibility and inclusion. Each pair of shoes
represented more than a donation. It represented a step toward greater
confidence, participation, and opportunity for children and their families.
Neeraj Teckchandani, CEO of Apparel Group, said:
"Ramadan is a time that reminds us of the importance of compassion,
generosity, and standing together as a community. It is also a moment that
calls on all of us to rise through acts of kindness and support for those who
need it most. At Apparel Group, we believe our responsibility extends beyond
business. Through strong partnerships and thoughtful initiatives like this, we
hope to support children and families while reinforcing the values of inclusion,
care, and unity that define this special time."
By bringing together NGOs, communities, and
industry partners across the GCC, Apparel Group continued to demonstrate how
collaboration translated the spirit of giving into meaningful action.
Initiatives like this reflected the Group’s long-standing commitment to
supporting communities and championing causes that uplift individuals and
families.
Through its scale, partnerships, and brand
platform, Apparel Group continues to support initiatives that promote
inclusion, dignity, and opportunity, reinforcing the power of collective action
in creating lasting social impact.
About Apparel Group:
Apparel Group is a multibillion dollar conglomerate
since 1996 based in Dubai, UAE, with a growing network of 2,500+ stores and a
diverse portfolio of 85+ international brands across 14 countries. The Group
has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait,
Qatar, and Oman—and continues to expand across key markets including India,
Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel
experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers,
ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a
multicultural workforce of 27,000+ and steered under the leadership of its
founders, Sima Ganwani Ved and Nilesh Ved.
https://www.apparelgroup.com/en/
About Steve Madden
Steve Madden designs, sources and markets
fashion-forward footwear, accessories and apparel for women, men and children.
In addition to marketing products under its own brands including Steve Madden®,
Dolce Vita®, Betsey Johnson®, Blondo®, GREATS®,
BB Dakota® and Mad Love®, Steve Madden licensees
footwear and handbag categories for the Anne Klein® brand.
Steve Madden also designs and sources products under private label brand names
for various retailers. Steve Madden’s wholesale distribution includes
department stores, mass merchants, off-price retailers, shoe chains, online
retailers, national chains, specialty retailers and independent stores. Steve
Madden also operates brick-and-mortar retail stores and e-commerce websites.
Steve Madden also licenses certain of its brands to third parties for the
marketing and sale of certain products, including outerwear, eyewear,
sunglasses, hosiery, jewelry, watches, fragrance, luggage, bedding and bath
products as well as other select product categories.
For local store information and the latest boots,
booties, dress shoes, fashion sneakers, sandals, slippers and more, please
visit www.stevemadden.me.
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