Axi
מרעננת את זהות המותג שלה עם השקת אתר אינטרנט חדש
סידני, 24 באוגוסט 2026 (GLOBE NEWSWIRE)
–
Axi, ברוקרית גלובלית למסחר מקוון, הודיעה היום על השקת זהות מותג
רעננה, הכוללת אתר אינטרנט חדש עם שפה חזותית מעודכנת במלואה, שנועדה לשקף את מעמדה
של הברוקרית כשותפה מסורה לסוחרים בכל השווקים.
Axi Refreshes Its Brand Identity with The Launch of a New Website
SYDNEY, Aug. 24, 2026 (GLOBE NEWSWIRE) –
Axi, a global online trading broker, today
announces the launch of its refreshed brand identity, including a new website
with a fully updated visual system designed to reflect the broker's position as
a dedicated partner to traders across every market.
The refresh marks an evolution of Axi's identity,
not a departure from it. The logo retains its recognised form, and the brand's
signature red remains central to the new visual language. What has changed is
the precision and cohesion with which every element comes together.
The new visual system introduces refined
typography, a sharper and more modern design language, and a globally scalable
character system that reflects the diversity of the markets and communities Axi
serves. The updated website is the clearest expression of the new brand in
action. The refresh will extend across Axi's full product ecosystem. The Axi
app and client portal will carry the updated visual identity, giving traders a
consistent brand experience across every platform they use.
Axi Select: a sharper look for a programme built on
performance
Axi Select, Axi's capital allocation programme for
qualifying traders, debuts a refreshed visual identity as part of the broader
brand update. Designed for traders who are serious about their edge, Axi Select
offers a structured six-stage progression model, giving participants a clear
pathway to grow their trading capital. From the Seed stage through to
professional-level funding of up to $1,000,000 of Axi's capital. With over
55,000 traders already on the programme, the refreshed look reflects the programme's
ambition and the community it serves.
“A lot changed with this refresh, and that was
intentional.”, said Julie Sharova, Global Head of Marketing at Axi, “But
our DNA stays — the logo, the elements that make us us. It was about making
sure our DNA speaks to more people, in more places. We wanted to feel modern
and relatable across different audiences — because we believe you can be
globally consistent and locally connected at the same time.”
Axi operates across multiple regions globally,
serving retail and professional traders with access to forex, stocks, indices,
and commodities. The brand refresh reflects the broker's continued investment
in the trader experience, across every touchpoint, in every market.
About Axi
Axi is a global online trading broker providing
retail and professional traders with access to forex, stocks, indices, and
commodities. Through its trading platforms, educational resources, and market
analysis tools, Axi helps traders navigate global financial markets with
confidence.
תגובות
הוסף רשומת תגובה